Everyone’s been sharing this Duracell commercial featuring NFL’s Derrick Coleman – the hearing-impaired running back for the Seattle Seahawks.

If you’ll take the 60-seconds needed to watch it, you’ll know why –

Here’s Coleman’s narration from the commercial:

They told me it couldn’t be done
That I was a lost cause
I was picked on
And picked last
Coaches didn’t know how to talk to me
They gave up on me
Told me I should just quit
They didn’t call my name
Told me it was over
But I’ve been deaf since I was three
So I didn’t listen
And now I’m here
With a lot of fans and the NFL cheering me on
And I can hear them all